A thinker, digger, 
doer and a

make-it-happener

Jess has the unique ability to turn complex data and research into clear, strategic insights rooted in human truths. Her charm and drive make her a delight to work with...

 

- Doug Steinberg,

Adjunct Professor of Marketing, NYU

A bit about me

I’m a creative marketing strategist based in Los Angeles and New York, hailing from Australia — the place with all the spiders and snakes. And yes, I bite too. I’ve worked with global brands of all shapes and sizes; as big as American Express, Uber, Google, Samsung, and BMW. Establishments such as the American Museum of Natural History and West Point Military Academy. I've helped startups and change-makers like AcabadaActive - the world’s first CBD-infused activewear brand, and LowercaseNYC - New York's only locally manufactured eyewear brand in the US, make their mark on the world.

 

I graduated from the University of Canberra, Australia, and went to Miami Ad School for Account Planning in New York City. Plus, I have several other bits of paper that say I’ve done things, however, my biggest lessons are always gained from understanding people’s ‘why’ in everyday life. I consider myself a student of life, while teaching others what I learn along the way. Sometimes you can even find me at NYU teaching students how to navigate the world of advertising. 

With over 10 years of experience in the field of advertising, marketing, branding, client service, and strategy you could say I'm pretty good at the below: 

 Strategy & Planning  Storytelling

Marketing Management   Branding   Social Media & Influence 

Partnerships  Positioning  

Creative Concepting 
Insights Mining 
 Analytics & Reporting  Agency Operations

  Pitching & New Business   Team Leadership

 I've worked with

I lead brands to beat to the heart of people.

Not just their thumbs up.

I am the VP of Brand Strategy & Accounts at [L]earned Media. It’s here that I oversee and manage each client's account, while providing strategic advice and planning from start to finish. Whether creating a brand from the ground up, creative content strategy, user-experience, digital media, or an integrated marketing campaign, my goal is to drive optimization and uncover insights that inform world-class creativity.

Why marketing? Why strategy? And why creative? Because it enables me to learn for a living. I’m entrenched in the challenge of cutting through the clutter, to think creatively to solve commercial problems. 

My passion is working with people, connecting teams, and building brands that change the world.

 Digital Media   Mentoring

Product Launches   

Reporting & Project Planning  

Client Relationship Management  

Content Strategy  Audience Insights
Website UX & UI Planning  

Associations  &

Collaborations

A snapshot of some special projects, contributions and associations I'm involved in

Spitballing & Stories

© 2020 Jess Norto