I’m a creative marketing strategist in Los Angeles and New York, hailing from Australia — the place with all the spiders and snakes. And yes, I bite too. I’ve worked with global brands of all shapes and sizes; as big as American Express, Uber, Google, Samsung and BMW. Establishments such as the American Museum of Natural History and West Point Military Academy. I've helped startups and change-makers like AcabadaActive - the world’s first CBD-infused activewear brand, and Lowercase - New York's only brand manufacturing eyewear in the United States make their way in the world.
In terms of schooling, I graduated from the University of Canberra Australia and attended Miami Ad School for Account Planning in New York City. I have several other bits of paper that say I’ve done things, but my biggest lessons are always gained from understanding people’s ‘why’ in everyday life. I consider myself a student of life, while teaching others what I learn along the way. Sometimes you can even find me at NYU telling students how to navigate the world of advertising.
​
Now, with over 10 years of experience in the field of branding, advertising, marketing, client relationships and strategy you could say I'm pretty good at the below:
I am VP of Strategy & Accounts at [L]earned Media. It’s here that I oversee and manage each client's account on both the east and west coast while providing strategic advice and planning from start to finish. Whether creating a brand from the ground up, creative content strategy, user-experience, digital media or an integrated marketing campaign, my goal is to drive optimization and uncover insights that inform world-class creativity.
​
Why marketing? Why strategy? And why creative? Because it enables me to learn for a living. I’m entrenched in the challenge of cutting through the clutter, to think creatively to solve commercial problems.
​
My passion is working with people, connecting teams and building greatness, collectively.
A snapshot of some of my special clients, projects and contributions.
