A thinker, digger,
doer and a

make-it-happener

Marketing strategy for startups, creatives & sophisticated brands

Jess-Norton-Marketing-Creative-Los-Angeles .jpg

Jess is a no-BS marketer. She has the unique ability to create brand storytelling that cuts straight to the truth. Compelling people, and impacting profits.
- Doug Steinberg, Adjunct Professor of Marketing, NYU

A bit about me

I’m a creative marketing director working in Los Angeles and New York, hailing from Australia — the place with all the spiders and snakes. And yes, I bite too.

Over the past 15+ years as a hybrid creative and strategy lead. I've worked with SVP and C-Suite level folks at places like American Express, Google, Samsung, LVMH, and UBER to develop their brand strategy, launch new products, services, experiences, and galvanize their teams around new ways of communicating.

I have an innate passion for culture and marketing strategies that provide real business impact. I've helped bootstrapped start-ups make their way in the world, and big global brands execute world-first innovations. I’m passionate about finding consumer truths and delivering transformative integrated strategies around those insights.

Above all else, I believe in leading teams and work on a human-first approach with equal parts hunger, humor, and heart.

You could say I'm pretty good at the below:

Marketing Strategy Social Media Digital Media Advertising

Brand Management Branding PPartnerships & Influence

Start-up workshops Positioning Creative Concepting
Insights & Analytics Pitching & New Business Team Leadership

Product Launches Press & PR Stories

Go-to-market Plans

Client Relationship Management

Mentorship Audience Insights
Website UX & UI Content Strategy

I've worked with

I lead brands to beat to the heart of people.

Not just their thumbs up.

Whether creating a brand from the ground up, creative content strategy, user experience, digital media, or an integrated marketing campaign, my goal is to drive optimization and uncover insights that inform world-class creativity.

Why marketing? Why strategy? And why creative? Because it enables me to learn for a living. I’m entrenched in the challenge of cutting through the clutter, to think creatively to solve commercial problems.

I am passionate about culture and strategies that impact both people and profit margins.

Get in Touch