I’m a creative marketing strategist in Los Angeles and New York, hailing from Australia — the place with all the spiders and snakes. And yes, I bite too. I’ve worked with brands of all shapes and sizes; as big as American Express, Uber, Google, Samsung and BMW, to startups and change-makers like AcabadaActive - the world’s first CBD-infused activewear brand, and Lowercase - New York's only brand manufacturing eyewear in the United States.
In terms of schooling, I graduated from the University of Canberra in Australia and attended Miami Ad School for Account Planning in New York City. I have several other bits of paper that say I’ve done things, but my biggest lessons are always gained from understanding people’s ‘why’. Now, with over 10 years in the field, and learning from actually doing every-single-day one could say I'm pretty good at the below...
I am VP of Strategy & Accounts at [L]earned Media. It’s here that I oversee and manage each client's account on both the east and west coast while providing strategic advice and planning from start to finish. Whether creating a brand from the ground up, creative content strategy, user-experience, digital media or an integrated marketing campaign, my goal is to drive optimization and uncover insights that inform world-class creative.
Why marketing? Why strategy? And why creative? Because it enables me to learn for a living. I’m entrenched in the challenge of cutting through the clutter, to think creatively to solve commercial problems.
My passion is working with people, connecting teams and building greatness, collectively.
A snapshot of some of my special clients, projects and contributions.