CV
Creative Strategy & Brand Management
A thinker, digger,
doer and a
make-it-happener
Jess has the unique ability to turn complex data and research into clear, strategic insights rooted in human truths.
- Doug Steinberg, Adjunct Professor of Marketing, NYU
A bit about me
I’m a creative marketing strategist based in Los Angeles and New York, hailing from Australia — the place with all the spiders and snakes. And yes, I bite too. I’ve worked with global brands of all shapes and sizes; as big as American Express, Google, Uber, Samsung, and BMW. Establishments such as the American Museum of Natural History and West Point Military Academy. I've helped start-ups and change-makers like AcabadaActive - the world’s first CBD-infused activewear brand, and Lowercase NYC - the only US manufactured eyewear brand, make their mark on the world.
I graduated from the University of Canberra, Australia, and went to Miami Ad School for Advertising Strategy in New York. I have several other bits of paper that say I’ve done things, however, my biggest lessons are always gained from understanding people’s ‘why’ in everyday life. I consider myself a student of life, while teaching others what I learn along the way. Sometimes you can even find me at NYU teaching students how to navigate the world of advertising.
With over 12 years of experience in the field of advertising, marketing, branding, and creative strategy you could say I'm pretty good at the below:
Strategy & Planning Storytelling Marketing Management
Marketing Management Branding Social Media & Influence
Partnerships Positioning Creative Concepting
Insights Mining Analytics & Reporting Agency Operations
Pitching & New Business Team Leadership
I've worked with
I lead brands to beat to the heart of people.
Not just their thumbs up.
Whether creating a brand from the ground up, creative content strategy, user-experience, digital media, or an integrated marketing campaign, my goal is to drive optimization and uncover insights that inform world-class creativity.
Why marketing? Why strategy? And why creative? Because it enables me to learn for a living. I’m entrenched in the challenge of cutting through the clutter, to think creatively to solve commercial problems.
My passion is working with people, connecting teams, and building brands that change the world.
Digital Media Product Launches
Project Planning & Reporting
Client Relationship Management
Content Strategy Audience Insights
Website UX & UI Online Experiences
Associations &
Collaborations
A snapshot of some special projects, contributions and associations I'm involved in
